Hello, I'm Alex, and I design Digital Products.
I love to break things!
As a child, I would disassemble my toys because I was curious about how things worked.
My love for disassembling and reassembling digital products is evident in my approach to design, which is guided by research, collaboration, intuition, and experience. At Pricewaterhouse Coopers, I hold a leadership role, steering a UX Design team that is instrumental in helping our customers decipher complex data streams by making sense of intricate systems.
Recent Case Studies
Selected examples of recent projects where I have led and managed teams of designers and researchers.
Recent Writing Selections
Effective storytelling is crucial for creating meaningful user experiences. Drawing inspiration from impactful life events allows me to design products that resonate with users. These stories represent thoughts about life and my search for meaning and inspiration through everyday occurrences.
Soft Skills
I have developed my leadership skills throughout my career to become proficient in fostering collaboration, inspiring innovation, and achieving results. My strong communication and active listening abilities allow me to understand and address team and business goals effectively. I always strive to create a positive, productive, growth-oriented environment by combining strategic vision and empathy. Pairing verbal and visual communication, learning and leading by listening, bringing design to the table, and communicating with non-designers are crucial to my success.
