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Hello, I'm Alex, and I design Digital Products.

I love to break things! As a child, I would disassemble my toys because I was curious about how things worked. This natural curiosity has followed me throughout my career—the longing to understand 'why' or 'how' has navigated my design journey. I love to disassemble digital products and reassemble them using research, collaboration, intuition, and experience. At Pricewaterhouse Coopers, I design software to help clients understand complex data streams by making sense of complicated systems.


When I'm not at the office, I enjoy gardening and trying to understand the miracles of Mother Nature or, during the winter months, following the snow and planning the next ski trip.


Please reach out if you'd like to discuss design, research Zone-6b drought and deer-resistant plants, need a ski buddy, or require help putting your toys back together!

Recent Case Studies

Selected examples of recent projects where I have led and managed teams of designers and researchers.


Pricewaterhouse Coopers

A Design Thinking strategy used to improve team productivity, promote collaboration, and scale product growth


Pickup Studios

Designing a safe and secure environment for mental health in the workplace


Pickup Studios

Rebuilding a broken system. Closing the gap with patient drop-off rates


Wunderman Thompson

Rebuilding a global B2B product from the ground up based upon research, empathy, and understanding


Key Bank

An agnostic and collaborative exercise designed for scalability, team building, and our own sanity


Key Bank

Reimagining a better onboarding system by employing a human-centric approach to account originations

Soft Skills

I have developed my leadership skills throughout my career to become proficient in fostering collaboration, inspiring innovation, and achieving results. My strong communication and active listening abilities allow me to understand and address team and business goals effectively. I always strive to create a positive, productive, growth-oriented environment by combining strategic vision and empathy. Pairing verbal and visual communication, learning and leading by listening, bringing design to the table, and communicating with non-designers are crucial to my success. 


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