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Hello, I'm Alex, and I design Digital Products.

I love to break things! As a child, I would disassemble my toys because I was curious about how things worked. This natural curiosity has followed me throughout my career—the longing to understand 'why' or 'how' has navigated my design journey. I love to disassemble digital products and reassemble them using research, collaboration, intuition, and experience. At Pricewaterhouse Coopers, I design software to help clients understand complex data streams by making sense of complicated systems.


When I'm not at the office, I enjoy gardening and trying to understand the miracles of Mother Nature or, during the winter months, following the snow and planning the next ski trip.


Please reach out if you'd like to discuss design, research Zone-6b drought and deer-resistant plants, need a ski buddy, or require help putting your toys back together!

Recent Case Studies

Selected examples of recent projects where I have led and managed teams of designers and researchers.

Turning the Lens Within

A Design Thinking strategy used to improve team productivity, promote collaboration, and scale product growth

Nurturing a Fragile Workforce

Designing a safe and secure environment for mental health in the workplace

Rebuilding a Broken Ecosystem

Closing the gap with patient drop-off rates

Building on Empathy

Rebuilding a global B2B service from the ground-up utilizing research and empathy 

Designing a Design System

An agnostic and collaborative approach designed for scalability and sanity

Reimagining a Better Onboarding Experience

A human-centric approach to account originations

Soft Skills


Over the course of my career, I have honed my leadership skills and become proficient in fostering collaboration, inspiring innovation, and producing results. My strong communication and active listening abilities allow me to understand and address team and business goals effectively. I strive to create a positive, productive, and growth-oriented environment by combining strategic vision with empathy.


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