Parking Lot

a Broken System

Rebuilding

Closing the Gap with Patient Drop-Off Rates 
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Project Brief

Client

Fabric Agency

Role

UX/UI Lead

Industry​

Healthcare B2B

Project Description

My One Medical Source (MOMS) was conceived by comprehensive data suggesting that Patients (us) were not following through on doctor prescribed bloodwork (guilty as charged). This was mainly due to uncertainties with how to locate a blood draw center and the inability to schedule appoints across multiple B2B and B2C platforms. 

Methodology

Agile, Team Leadership, Mobile, Design Systems, Google Materials, Creative Direction, UX

Where We Started

This project consisted of multiple dashboards and scenarios: patient view, physician view, clinic view, and lab view. Mapping out a cohesive system was a pivotal task since many of the user journeys were contingent on how a different user group interacted within the system.

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Intense early conversations with stakeholders and target customers were critical to gain insight as to what mattered most to them and how we might understand underserved needs as-well-as identify specific value propositions. Through a series of collaborative design thinking exercises I sketched rough wireframes to help define a structure that would present this information in a more user-friendly manner and ultimately map out the entire product and customer experience.

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MOMS---Wireframing---Clinic-Admin---Onbo
MOMS---Wireframing---MOMS-WEBSITE---Inpu
MOMS---Wireframing---MOMS---IT-Admin-Das
MOMS---Wireframing---Lab-Onboarding---Ad
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MOMS---Wireframing---MOMS---LAB---Billin
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How it Works

Clinic

Physician

Lab

Patient

MOMS

Product

Why it's Important

1

Blood Testing Labs are generally testing at >35% capacity. What this translates to are large gaps available for additional blood tests using the existing sample for a more holistic approach to monitoring a patient's health including preventative health measures and early detection initiatives. 

2

Patients are easily able to locate participating clinics near their home or office and schedule a date and time convenient with their schedules, thus closing the gaps with completed blood work appointments.

3

Physicians are able to order more tests and provide a comprehensive wellness roadmap to their patients.

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The Design Process

Throughout the research process, we gained insight into the company's audience and had a secure understanding of how to best deliver the customer experience.

 

MOMS' primary audience is mainly back-office employees and the interface designs were created with them in mind. Through research we knew that we DID NOT want to introduce a cumbersome new software or build a new invoicing platform.

 

By establishing a clear and concise positioning statement, we were able to design the best product solution for the client's needs.

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Clinic reception dashboard

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Next Steps

Now that we had a collaborative and defined design direction, we then partnered with an outside design agency to take our vision to the next level. Not that we didn’t think we could do the work, but having an outside agency’s perspective encouraged an environment of collaboration both internally and with external teams.

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Clinic admin dashboard

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Clinic dashboard

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Lab Settings

Custom Icons

Icons were designed to highlight the diverse testing procedures.

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Heart Health

Functional Health

Women's Health

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Allergy Testing

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Digestive Health

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DNA Testing

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Men's Health

Patient Appointment Portal

By having a basic understanding of what patients (me, we, us) need when it comes to making any type of online appointment - the goal here was simple. Get in. Get what you need. Get out. 

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The Patient Appointment Portal is a responsive site inspired by common knowledge (and a bit of analytics) which meant a mobile-first approach was the only option

Keep it Clean. Keep it Simple.
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