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Nurturing a Fragile Workforce

Building a safe and secure space for mental health in the workplace.
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Project Brief

Client

Pickup Studios

Role

UX/UI Lead

Industry​

Healthcare

Project Description

Emvitals is a user-centric mental health health dashboard which utilizes user input to baseline, monitor, and ultimately provide the tools needed to not only recognize and treat mental abnormalities, but also help remove the social stigmas surrounding mental health care.

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Why Are We Here?

emVitals, a healthcare startup, is on a mission to challenge the stigma of mental health in the workplace. Their innovative plan involves partnering with human resource teams to conduct a digital questionnaire for company employees. This strategic alliance aims to not only monitor their well-being but also to offer any necessary company assistance, thereby significantly impacting the employees' mental health.

Step 1: Assess the Situation

emVitals already had a functioning product designed and built by developers to meet the business requirements. However, their end-to-end process could have been more straightforward and intuitive. It was plagued by multiple drop-off points and low conversion rates. 

Step 2: Identify Problem Areas

Understanding business requirements and aligning those with the needs of our end-users were the keys to providing a successful experience. Before I joined the project, little to no user feedback was addressed, making research a key factor moving forward. Most importantly, when dealing with mental health - Ask the Experts!

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My Responsibility

By forming an alliance with CEOs and Project Managers, I could show the benefits of research and design. Our first task was to conduct research interviews with the client and a few of their (brave and badass) employees.

One of my primary responsibilities was to bridge the information gaps between the company and its users. One significant insight (unsurprisingly) was that employees generally prefer not to discuss their mental health with their employers.

Actions

One of our most significant research findings was that users could only take the assessment on a company-controlled device. Even though they were comfortable with their work device, there needed to be more trust that employers couldn't use this information against the employees in future performance reviews or promotions. However, the client initiated these safeguards to protect the employees from potential hacking and HIPAA regulations. 

Compromise

By considering employee feedback, the employer allowed the assessment to be conducted on any personal device after an initial security firewall. This provided the employees with the flexibility to take the evaluation wherever and whenever they wanted.

What Makes This
Service Unique?

Companies generally care about the well-being of their employees and traditionally offer an array of services to assist should the need arise. Plus, it should come as no surprise that a happy employee is generally more productive and that happiness is contagious to those around them.

Mental health isn't just about being
happy or sad

In fact, many factors are in play, whether longing or temporary. As a designer how do I recognize this and allow the user to not feel as though they are "damaged goods"?

Three Tactics We Employed

Use of Color

Color evokes emotion, and when we're dealing with mental health, our color palette requires light, soothing primary and secondary colors. There are no red errors or yellow alerts!

Messaging

The copy needed to complement the designs. The product's voice was critical to the success of this service.

Encouragement

Reminding the user that this is hard work and that they're doing the right thing! Reiterating that this is a journey, the user has already taken the most essential step.

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Storyboard & Prototype

After mapping the user journeys and identifying high-level pain points we began sketching out early design ideas and sharing low-fidelity prototypes. This was an important task because we needed a consistent page taxonomy and content hirerachy. User feedback from the existing product told us there were issues locating primary calls-to-action and making sense of the dashboard.

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Early Design Explorations

Our initial design direction was similar to that of a traditional dashboard with access to treatment options, connections to professionals, and an overall summary of the questionnaire data. 

Initial customer feedback came back that the design direction was favorible but that it still "looked like a dashboard".

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Iteriate

Armed with a mountain of customer and user feedback, we went back to the drawing board and presented a solution that received overwhelming support and enthusiasm.

Making Real Improvements

As we refined the design vision our direction was to create something soothing, intuitive, and easy to follow. When dealing with mental health and design, keeping the end-user in focus was a crucial.

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Project Takeaway &  Results

Through research, collaboration, and perseverance, this product was launched during the Covid19 Pandemic when our first responder's mental health was at a breaking point. By aligning on a user-centric approach to product development, we not only built a valuable tool for mental health but also allowed the user to participate at a safe and convenient time.

Retention Rate
Conversion Rate
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