Adding the Voice of the Customer
Gauge is a comprehensive online (SAaS) testing platform used by organizations to allow offsite compliance, certification testing, and employee onboarding services.
Responsive Design, Design Systems, Google Materials, Creative Direction, UX
Where We Started
Rebranding and rebuilding the existing experience was (and is) a journey through time, about 20 years to be exact. This meant that not only was the design outdated, but the backend systems running the product were in need of a complete overhaul. Our focus here was on the Tour page, which would be the starting point for the user's journey.
Updating 20-year-old designs meant that we were dealing with a new generation of end-users. Modernizing the look and feel as-well-as how users interacted with the navigation was a major focus on how we designed around functionalities.
Commissioned Custom Iconography